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Getting found locally

SEO in King's Lynn

I do local SEO for trade businesses from King's Lynn. That means service pages worth reading, town pages only where you do the work, a Google Business Profile that matches, and Search Console checked every month. Below is how I do it, with dated figures from two client sites.

Get the website and local SEO, or the full system with an app to run the business. Built by me in King’s Lynn.

Prestige Roof website, serving King's Lynn

Prestige Roof. A real website covering King's Lynn.

Website and local SEO

£1,495 to build. £149 a month.

Up to ten launch pages, including up to five local pages. Written copy, hosting, maintenance, a monthly search review and one hour of content work. The app is available if you need it.

Read the scope, payment terms and extras
Talk about my website

How I do it

How I work on local SEO for a King’s Lynn firm

  1. 1

    Search Console from the first day

    I add your domain to Google Search Console before launch. It shows the searches your pages appear for, where they sit and which ones get clicked. That record is what every later change is judged against.

  2. 2

    Service pages before town pages

    Each service you want more of gets its own page: what the job involves, what affects the price and photos of your work. Town pages come after, only for places you work, with something specific to say.

  3. 3

    A Business Profile that matches the site

    Your Google Business Profile is what shows in the map results. I keep its categories, services, service area and description in line with the website, so both say the same thing about you.

  4. 4

    Enquiries counted, not just visits

    Form enquiries and taps on your phone number are recorded in Google Analytics. So the monthly review can say which pages led to someone getting in touch, not just which ones got looked at.

  5. 5

    A monthly review and an hour of work

    Once a month I read the figures and pick the page that most needs clearer copy, better photos or a stronger next step. The monthly plan includes one hour of that content work.

Read the full package scope

Behind the monthly review

The reporting tool I built for it

I wrote my own reporting tool for the sites I look after. Every Monday morning it pulls the Search Console and Google Analytics figures for each site into one database. Business Profile figures go in too, where Google allows it.

It splits searches for your business name from searches for the work. Only the second kind shows new customers finding you. When a source sends nothing, the report says so instead of printing a zero.

Why town pages need a reason

A page that swaps one town name for another tells nobody anything. A local page should say something true about that place: the work you do there, the services you offer and how to ask for a quote. I'd rather leave a town out than write a page with nothing in it.

Web design in King’s Lynn

Search figures from a roofing build

EverCrest Property Care in Search Console

EverCrest is a roofing firm in Spalding. Its new website went live in mid-August 2026, on the same domain as before. On 28 September its sitemap listed 182 pages, including 123 pages about one service in one town.

These are the Google search figures for the whole domain, in two 28-day windows. Impressions count how often a page from the site was shown in results. They are not enquiries, and they are no promise of the same for another firm.

Read about the EverCrest build
28 daysImpressionsClicks
16 July to 12 August 2026, before the new site1,61984
29 August to 25 September 20268,646113

Google Search Console, domain property for evercrestpropertycareltd.co.uk. Read on 28 September 2026.

Search figures from a plastering build

LDR Plastering and Rendering in Search Console

I rebuilt LDR's website in July 2026. On 28 September its sitemap listed 102 pages, including 27 area pages, 27 pages about one service in one town, 12 guides and 20 project pages.

These are the Google search figures for the whole domain, in two 28-day windows after the rebuild. Impressions count how often a page from the site was shown in results. Most plastering searches still show it low down, so this is progress, not a finished job.

Read about the LDR build
28 daysImpressionsClicks
16 July to 12 August 20265587
29 August to 25 September 20261,73518

Google Search Console, domain property for plastering-rendering.co.uk. Read on 28 September 2026.

Work covering King's Lynn

Local pages already live in King's Lynn.

22 pages covering King's Lynn, counted on 7 September 2026. These client builds have their own agreed scopes.

Prestige Roof website

Prestige Roof

The app, office system and website for a Norfolk roofing firm. Built during nine months inside the business. They still run on it every working day, and I still look after it.

See what I built
Perry's Garden Maintenance website

Perry's Garden Maintenance

A one-man round on the same system a firm ten times the size would use, at the same price. The work it brings him covers it.

See what I built
Xcell Roofing website

Xcell Roofing

Website and local SEO for a Norfolk roofing business. It gets them found on the Norfolk towns they work. The app and office are available to activate later, at what it would have cost up front.

See what I built
All 22 pages in the recorded count

Local SEO questions

What people ask about local SEO

What does local SEO in King's Lynn include?

I plan your service and local pages, write the agreed copy and set up search titles and indexing. I also help with your Google Business Profile. The monthly plan includes a search review and one hour of content work. Extra pages and larger changes need a separate agreed scope.

Can you guarantee a position on Google?

No. I can show you what I build and the work I do each month. Search positions depend on the query, competition and other factors. I review search terms, clicks and enquiries so the next change has a reason behind it.

Do I need a Google Business Profile?

If customers look for you on a map, yes. It's free and it shows in the map results, which is often where a local search starts. I help set one up, or tidy an existing one so it matches your website.

What will you need from me?

Your services, the towns you want work in, photos of real jobs and access to your Business Profile if you have one. The more real detail I get, the less your pages read like everyone else's.

Do I have to buy the app as well?

No. You can buy the website and local SEO on their own. The connected system is there underneath, so you can activate the app and office tools later if you need them.

When you want the rest connected

Manage the work from your phone, too.

The full system adds enquiries, customers, quotes, jobs and invoices in the app, with office access to the same records. You can run it without an office and give staff the permissions their work needs.

See the job management app

Two ways in, one system underneath

Two options. The same local care.

Choose the app, office, website and SEO together. Or start with the website, ready to activate the rest later.

Both work for an owner on their own or a business with staff. I agree the setup before work starts. Larger migrations and custom work are quoted separately.

The full system

App, office, website and SEO

Run your business from your phone, from the office, or both.

£2,495

to build

£249

a month after that

£2,490 a year up front.

  • Enquiries, quotes, jobs and invoices in the app
  • Staff access set around each person’s role
  • The same system on a laptop, for work at a desk
  • Your website, service pages and local SEO

One person or several crews. You choose where to manage the work. No charge per user, and no separate price for running it from your phone.

Talk about the full system

Website and local SEO

Website and search

For a business that needs a properly built website and already has the day-to-day work covered.

£1,495

to build

£149

a month after that

£1,490 a year up front.

  • A website built around your services and work
  • Written service and local pages within the agreed scope
  • Enquiry forms and search setup
  • The same platform, ready to add the app and office

Add the app and office whenever you're ready for £1,000 and £100 a month. That lands exactly on the full system price, with no website rebuild needed.

Talk about a website

On both

  • Hosting, the domain, the certificate, backups and updates
  • Monthly search review and one hour of content work
  • Pay a year up front and you get twelve months for the price of 10
What’s included in each package
Tim Dennis

Tim Dennis
Your developer, from start to finish.

Let's talk about
your business.

Tell me what you do and what you'd like to change. I'll read it myself and come back to you with questions or a clear next step.

You don't need to know which package you want yet.

Rather talk it through?

01553 751550contact@timdennis.uk

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